Social Media and Business

Continuing with Twitter and social networking’s uses in the business world, the first 30 minutes and last 15 minutes of the video at this link discuss the changing world of the Internet as well as how to capitalize on these networks for marketing.

http://www.steverubel.com/presentation-communicating-in-the-age-of-stre

The article preceding the video summarizes the last 15 minutes of the video in talking about how the web is shifting from “pages” to “streams” like Twitter, Facebook, Blogrolls, etc. The middle portion of the video discusses Seesmic Look. The new Twitter desktop program from Seesmic, Look will allow people without Twitter accounts to get nearly full benefits of the site minus the ability to post.

The first 30 minutes of the video are a presentation from Razorfish, a marketing firm who has advised multiple companies on how to use social media for marketing. The speaker gives a great example of how Best Buy has shifted from a simple brand, advertising on paper and the internet with just prices and products, to a fully “social brand” that deals almost completely person to person. (e.g. Twelpforce)

Thanks to @DIatx for the article

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